I’ve read several blogs, and news sites discussing this utopian possibility, I think most make valid points in favor and against this move, but I think they still miss the big picture, and here I will detail what I believe that is.
The Windows argument
Some believe Apple should release OS X as an OS for non Apple hardware as away to destroy the Microsoft empire. This is in my view the most retrograde argument of them all.
The notion that a company would base an important decision as this one on this argument is ludicrous in this day and age, now the 80’s Steve Jobs might have given it some consideration, and maybe even tried to push it to the board, but not this Steve Jobs, no way.
But let’s play Devil’s advocate and assume that OS X is released with a licensed for use in Intel/AMD base systems, and sold at the price OS X is currently sold. Would that destroy Microsoft? The answer is simply and utterly “NO”. It wont because Microsoft makes money from a number of different sources not just the OS, and worst case scenario, they have more room to maneuver prices and what not to make it competitive.
Well at least they will be forced to make Windows better! That’s an interesting argument, but still, no. It doesn’t force them to go in that direction either, it just forces them to reinvent themselves, and if they manage to make it better, then great, but wouldn’t bet on it.
So, no Microsoft wont die, if Apple releases OS X to the masses for free or pay.
Apple would make even more money!
The sales would soar!
Those that believe this need to understand that’s it’s not that simple. Apple would need to come up with an approach to deal with support for all the different hardware in the market. This means new sale logistics, a broader scope of training, and more work all around for the support staff, technical or otherwise. This also means, having to change their QA procedure, and that’s not taking into account security, compatibility, etc..
It would be as bad or worst than Windows
Those that believe this, are wrong, very wrong. If Apple manages to plan accordingly, and partner intelligently with Hardware vendors, then the problems will be minimal.
One of the benefits Apple has is that it can learn from Microsoft’s failures. Creating a sane HCL, and supporting only those peripherals that are in the HCL will make Apple’s life easier, it will not be perfect but it will good. Apple doesn’t need to support all hardware vendors but partnering with a few, a handful if you will, will bring them a long way. If they go the route of letting the Vendors develop their own drivers, leaving Apple with just the need of certifying it, then things might look better.
This is a very complex situation, and while it would definitely benefit Apple, and bring more money to the share holders, and let’s face it Apple is a corporation and money talks. It’s still a utopian dream at best.
Apple is a hardware company!
This is true, and would continue to be one.
Their hardware sales would crumble
May be, may be not. It’s difficult to predict this. What can happen is that their hardware would expand, they might start actually give the consumer more options. Also it might help them expand their line, and will help them score better deals on the hardware and passing on the savings to the consumer, in the end they can become bigger than all the PC companies combined.
But alas this are all conjectures, and it may all fail.
The Hackintosh
Many people are applauding Apple’s public stance on the hackintosh issue, what’s their stance you ask? Silence, that’s the best stance they can make right now.
Why don’t they pursue this people?
Well how are they going to do that? Most of this guys (the one doing the hacking) have legally purchased copy of OS X, and while they may be braking the EULA it seems it’s not enough to prosecute or convict.; I’m not a lawyer, but you can find a lot of comments from lawyers in this regard, and the consensus is Apple would get nothing or very little, if they go out to get this people/Companies.
Why don’t they put some anti-theft/tampering/hacking counter measures?
They have, and failed. Look at the iPhone, and the iPod, all their smart security features have been broken. My guess (hope) is they have learn their lesson, but really it’s simple. Every time Apple puts out a firmware to render useless the hackintosh, their will be some one that breaks, it and the cycle continues, now given enough time someone will have to give, most would think it will be the hackers, but that’s not necessarily true, this guys (as weird as they may sound) are having a lot of fun doing this, and learning in the process, so go figure, in the other hand, for Apple it will get to a point, where all those counter measures might actually hurt the performance of their hardware.
Again this oversimplifying and this is quite complicated from all standpoints.
So what’s left then?
Honestly, I don’t know what will happen. I just hope is a positive move for all of us, and that includes Apple.
My guess is they might create a version of OS X for the Mass market, let’s face it all hardware is different, and while the hackintosh are quite stable, and work fine, the real deal have far better performance reliability, because of Apple being able optimize the OS for their hardware.
Conclusion
As I see it, it’s a gamble for Apple to go either way. That said the path of less resistance is to continue silent, and continue working on their products and their R&D and let this feed the Cult of the Mac.
Because in the long run, I think some of those Hackintosh owners might end being Mac owners. Others will either continue to work at it, or will just let it fade.
So this Hackintosh thing might prove worthwhile for Apple, and as they say “There is no such thing as bad publicity”. Apple has the attention of hobbyist once again, maybe this time they will capitalize a bit differently, and hopefully more equally and open.